What e-PRO is and What it Means e-PRO is a revolutionary new training program, presented entirely online, to certify real estate agents and brokers as Internet Professionals. Comprehensive and challenging, e-PRO is the only certification program of its kind that is recognized and endorsed by the National Association of Realtors (NAR). While the course is available to all, only Realtors can earn the e-PRO certification with all the rights and privileges the certification confers. To the world of real estate professionals, real estate agents, their assistants, and brokers, e-PRO means comprehensive Internet training, competitive differentiation and professional distinction. e-PRO is not about technology, rather it is about how to leverage people skills into doing more business on the Internet. e- PRO's five areas of focus are: Operational: Streamlining agent operations to save time, money and gain a strategic advantage over competitors. Marketing: Generating new business by using all the tools of the Net. Online-specific marketing skills are emphasized as are ways to connect with nameless, faceless consumers. Protocol: Creating and maintaining profitable relationships with the new, Internet consumer. Understanding and implementing these protocol principles offers some of the most potent facts of e-PRO. Standards: Avoiding the six areas of risk; legal, regulatory, tort liability, online business goodwill, operations and security. Based upon material by Michael J. Russer, author of the industry's first set of Internet Policies and Procedures and strategic advisor to ARELLO. Positioning: Staying on top of the innovation curve without loosing one's mind. Identifying, evaluation and implementing new Internet business models. e-PRO Vision The vision for the future of e-PRO is to create an elite core group of real estate professionals who are thriving in the online- based real estate industry. e-PROs are part of a special community of highly skilled and continuously trained agents who enjoy deeper satisfaction as the result of their e-PRO status.
